Page Optimization
Page optimization is the process of making sure that your website functions in the most effective way possible in relation to search engines. The following are steps you can take to optimize your page:- Use your keywords in your page title. Place the most important keyword phrase close to the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. In that scenario, it still is usually best to place the site name at the end of the page titles.
- Shorter site titles are usually better than really long ones.
- Sometimes I overlap related keyword phrases in the page title. Overlapping keyword phrases in the page title can help you pick up multiple search phrases. For example, professional search engine marketing services helps me obtain good rankings for (1) search engine marketing, (2) professional search engine marketing, (3) search engine marketing services, and (4) professional search engine marketing services.
- Meta tags are not extremely important, but they can help some. The meta description should be a sentence to a paragraph describing the page contents. The meta description
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